After 60+ years of manufacturing technically minded Parkas made for the most extreme conditions, Canada Goose embarked on developing their own line of footwear. To launch the brand came to market with 3 distinct options, the Snow Mantra Boot, Journey Boot and Cypress Puffer.

The campaign ran across 6 key markets (EU, UK, China, Hong Kong, Canada & US) and racked over 3B impressions within the first month of the campaign.